Problem Validation and Customer Research: Challenges and Lessons Learned

Doing your first user research might be scary. You don’t know where to start and what to expect, without even mentioning that it has to be conducted remotely these days. In this article, I would like to share my experience, challenges I faced, and lessons I learned. I was fortunate enough to have a coach guiding me through the labyrinth of user research and sharing her wisdom (can’t thank her enough for that, honestly). So, let’s dive into it!

Finding a Problem